COURSE OVERVIEW:
The course is a highly practical ‘Masterclass’
in handling press, radio and TV interviews. Participants learn
key strategies, skills and techniques for planning and conducting
media interviews.
The course uses CCTV extensively and gives excellent opportunities
for experimentation and practice. Expert feedback, guidance
and
specialist input in media handling techniques is provided by the
course leader who is a highly experienced interviewer/reporter.
Advice is also given on body language, appearance and performance
techniques enabling participants to cope better in an alien
environment.
The course ensures that delegates leave able to
convert any question into an opportunity for positive comment. Journalistic
techniques and conventions are stripped bare and explained so that
each delegate develops the understanding which breeds confidence
in a media interview.
WHO WILL BENEFIT? :
- Anyone who is likely to be called upon to represent
the company to the media
OUTLINE - WHAT THE COURSE WILL COVER:
- Knowing what to expect from press, radio and TV
interviews
- How to prepare for an interview
- Traps and common mistakes to avoid
- How to control the interview direction
- How to answer a question with your key message
- Gaining and keeping credibility under stress and
pressure
- Essential non-verbal messages
TRAINING STYLE:
The course is fast paced, intensive and designed
to be highly instructive and memorable. Theory and practice is well
balanced to ensure really good results. The training aims to build
up the confidence of participants through multiple interview practice
and constructive, expert feedback and encouragement. The interview
subjects are real and relevant issues as a result of thorough research
prior to the course. All interviews are recorded on video and used
to facilitate improvement in a rapid structured manner. At the end
of the course participants receive a videotape of their performances.
Length of Training Programme:
1 day
Recommended Maximum Number of Participants
with 1 trainer: 4
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